NBC6 / WTVJ and The Factory Interactive developed MyCaribbeanPassport.com to support the NBC affiliate's Caribbean Heritage Month's on-air and online initiatives. The project provides robust and insider information about the 29 island nations that make up the Caribbean region. Special promotions and incentives provided by Caribbean Heritage Month sponsors were disseminated via the actual web site and through an aggressive Twitter and Facebook campaign integrated with on-air placements.
What we were responsible for:
- Creative Direction
- Web Site Development
- Banner Management Tools
- Social Media Integration
- Site Hosting
- Ongoing Maintenance